Baiting the Butt with BaitTank: Local resident brings an innovative solution to keep the cigarette butts out of the bay

“Cigarette butts act as bait for the fish,” says the MBA graduate from Spain talking about the inspiration behind the design and name. Armen further adds, “unlike other cigarette depositories, BaitTank not only doubles up as a convenient way for pedestrians to take action but also provides a platform for ecological messaging.” Read more on BaitTank.

Green Denim Initiative: A grand opening for a great cause

Green Denim Initiative Inc made its entry on the Main street recently, showcasing eco-friendly denim as well as other clothing and accessories for both men and women. Green Denim jeans are handmade with select raw materials and natural fibers. The company also limit the use of chemicals throughout the manufacturing process which results in a more eco-friendly clothing which is still stylish and comfortable.

Heal the Body, Heal the Bay and Glow: Coastal Cleanup Day starts with Yoga, meets wine and ends in glow.

Making homes cost and energy efficient with Solar Santa Monica
Solar Santa Monica is a city-sponsored, free program geared towards reducing energy dependency on fossil fuels and promoting awareness about solar energy and its benefits which include lower electricity bills and a cleaner, greener surrounding. So, if you are living in Santa Monica, or are considering to move here, you should look into the Solar Santa Monica program. Read more on Solar Santa Monica.

Environmental advocate Terry O’ Day appointed to the Santa Monica City Council. O’ Day is currently serving as the executive director of the group Environment Now. Read More

New high tech Big Blue Bus stops in Santa Monica by December 2010
The Big Blue Bus is in full swing now to begin the next phase of its bus stop redevelopment project, after the city council gave it a green signal on January 19, 2010.

Ride Blue go green: Local art students use their creative holiday display at Big Blue Bus store to spread the message
Highlighting the importance of recycling natural resources to reduce impact on the environment, the students hoped that their creative display at the Big Blue Bus store will encourage people to make their own home decorations this holiday season.

Book signing by Francis Perry Williams, author of “Pollen and the Ring of Harmony”, a eco-fiction novel based on Pollen, whose mission is to save earth from human destruction. Read More.

Walk it, Bike it, Bus it! Santa Monica High School students come together to mark a car-free campus day on October 21, 2009.